Finally! On Friday, February 12, 2010, HHS announced the award of nearly $1Billion of ARRA funds "to build capacity to enable widespread meaningful use of health IT." The awardees and the amounts they'll receive for the State HIEs and for creating HIT Regional Extension Centers can be found at http://www.hhs.gov/news/press/2010pres/02/20100212a.html.
Moving our health care providers to the meaningful use of technology is a laudable and necessary endeavor. It's also a change. It's a change for them. And it's a change for patients. As human beings, we generally don't like change. We're programmed that way. Our bodies physically seek homeostasis - that normal good working order - and our psyches do as well.
Think about the providers. We're asking (telling?) our providers to make a giant leap in the use of technology in less than 2 years. This same change took other industries over 20 years to accomplish. Do we need to do it? No doubt. However, if we're going to do this right, we need to concentrate on the human side of the change - even more than on the technology components.
We've seen some attention to this by way of all of the fear, uncertainty, and doubt that has dominated conversations regarding privacy and security. This is valid to address, but I can't help but wonder how much of the discussion is based more on a fear of change than a fear of exposure of health information.
If we want our health care providers to change, we must first listen to their wants, needs, and concerns. A first step in any effort to plan and implement HIE must be to purposefully reach out and listen to what our physicians and other providers have to say. Get them engaged from the very beginning. Use their real concerns, not as reasons why HIE can't be done, but as guides to understand what MUST be done for it to be successful.
At Mosaica Partners, we work with states and regions in their HIE planning efforts. We always begin by engaging the key stakeholders. Through our structured approach, we educate them and obtain their input. This in itself is an extraordinary learning experience for many of our clients.
We often hear that we don't need to talk to the actual providers, because others can speak for them. "We know what they want." "They're too busy to come to a meeting to talk about HIE." But when we invite them, they come -- and they typically stay for the entire session. These providers are appreciative that their local HIE planning groups are interested in what they have to say. They do want to get involved. They want to be a part of the change. What they're resisting is not change so much as a change they fear may render them less effective in providing care.
Listen to your providers. Incorporate their concerns and desires into your plans. When you do this, they'll become engaged, stay engaged and even actively participate in the development and operation of the HIE. If the HIE planning is done well, it will meet their needs and they will want to participate.
In fact, in one of our recent sessions when we asked doctors to imagine they were in the future and looking back on what made their area's HIE successful, one person spoke up and said, "The Physicians Demanded It!"
Now that's a change we can all live with!
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